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To bridge the divide between premium pet food and the affluent
pet-owner markets in both Indonesia and Malaysia, MAG developed a social media campaign that was true to Equilibrio’s values as a provider of top-grade pet nourishment.


Embracing the belief that pets are part of families and deserve only the most organic nutrition, a series of informative and interactive social media posts were created where online users were shared useful tips and engaged in contest giveaways.

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