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The first EC launch of 2020, Parc Canberra is an Australia-inspired EC in Sembawang that brings the Aussie way of life a few thousand miles closer to home.

MAG conceptualised an integrated campaign across print, digital and social media fronts, developing a diverse array of branding and marketing touch-points.

Parc Canberra debuted to a resounding reception, selling 64% of units during its weekend launch, despite the enforcement of stringent measures due to the Covid-19 outbreak.

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