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Pullman Residences is the first branded residence in Singapore by Accor, a world-leading hospitality group.
To usher in Pullman’s residential debut, MAG developed an integrated campaign that celebrates the history behind its brand, and the future of its hotel-inspired luxury.
We established Pullman’s first footprints in Singapore, building brand awareness across print, digital, radio and physical platforms in the lead-up to its launch.
On the first weekend, over 40% of released units were sold.
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